Privacy Policy

This Privacy Policy constitutes a legal agreement and complies with the Federal Decree-Law No.
45 of 2021 Regarding the Protection of Personal Data (“Data Protection Law”) and applicable
law/regulation which provides a framework to ensure confidentiality and protection of
information and privacy of personal data.

1. Definitions:

• Data: An organized or unorganized set of information, facts, concepts, instructions,
  observations or measurements in various forms.
• Personal Data: Any data relating to an identified natural person, directly or indirectly.
• Sensitive Personal Data: Information revealing a person’s race, ethnicity, beliefs, health,
  etc.
• Biometric Data: Personal data resulting from specific technical processing relating to
  physical, physiological, or behavioural characteristics.
• Data Subject: The natural person to whom Personal Data relates.
• Establishment: Any company or individual incorporated inside or outside the State.

1. Application:
   This Privacy Policy governs the use of Personal Information upon first use of our Website.
   Continued use implies acceptance of its terms.
2. Information we collect:
   Personal Information: When you place an order, register an account, or communicate with
   us through our website, we may collect personal information such as your name, email
   address, phone number, shipping address, and payment details.
   Usage Information: We collect information about how you interact with our website,
   including your IP address, browser type, device information, pages visited, and the duration
   of your visit. This information helps us improve our services and user experience.
3. Confidentiality:
   Personal data may be shared with affiliated companies and trusted third-party partners for
   necessary services.
4. Storage:
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   Data may be stored outside the Middle East with your consent.
5. Processing Of Personal Data:

• Processing must be fair, transparent, and lawful, with clear purposes.
• Personal Data must be adequate, correct, secure, and not stored beyond the purpose of
  Processing.

1. Personal Data Protection Controls:
   The Processing of Personal Data must comply with specified rules and regulations.
2. Security:
   User accounts are password-protected, and reasonable security measures are implemented.
3. Non-Personal Data:
   Certain non-personal Information may be collected to improve Website performance.
4. Marketing
   With your consent, we may send you promotional emails about our products, special offers,
   and updates. You can opt out of these communications at any time by following the
   unsubscribe instructions included in the emails or by contacting us directly.
5. Order Processing:
   We use the information you provide to process your orders, communicate with you about
   your purchases, and provide customer support.
6. Cookies:
   The Website uses Cookies and web server logs to collect aggregate information about
   Website usage. You can manage your cookie preferences through your browser settings.
7. Analytics:
   We analyze usage data to improve our website, understand our customers’ preferences, and
   optimize our marketing efforts.
8. Governing Law:
   This Privacy Policy is governed by the laws of the United Arab Emirates.
9. Review of the Privacy Policy:
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   We reserve the right to update or revise this Privacy Policy at any time. Any changes will be
   effective immediately upon posting the updated policy on our website. We encourage you to
   review this Privacy Policy periodically for any changes.
10. Third Party Sites:
    We may use third-party services, such as payment processors or analytics providers, to help
    us operate our website and services. These third parties may have access to your information
    only to perform specific tasks on our behalf and are obligated not to disclose or use it for any
    other purpose.
11. Severability:
    Each provision of this Privacy Policy is severable, and the unenforceability of one shall not
    affect the others.
12. No Waiver:
    No failure or delay in enforcing any right or remedy in this Privacy Policy shall constitute a
    waiver.
13. Data Retention:
    Personal data is retained for legitimate legal or business purposes and in compliance with
    applicable law.
14. Acceptance of these terms:
    By accessing or using ascendfrp.com, you agree to the terms outlined in this Privacy Policy. If
    you do not agree with these terms, please do not use our website or services.
15. Termination:
    We may terminate or suspend your access for any reason, with immediate effect.
16. Notice:
    Notices may be served personally or by email to the last known address.
17. Communication:
    You may receive communication through the Services, including messages sent by us.
18. Contact us:
    For any inquiries regarding this Privacy Policy or our privacy practices, please contact us at
    sales@ascenduae.com
19. Language:
    In case of any discrepancy between translations, the English text version prevails.
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